Reebok

Reebok’s story begins over 130 years ago in Bolton, England. In 1895, J.W. Foster founded his company with one mission: to help athletes run faster. That passion for performance led to the birth of Reebok in 1958, established as a companion company to J.W. Foster and Sons. From these humble beginnings, a global icon was born.

Today, Reebok is a leading American brand in athletic footwear and apparel, and part of the Authentic Brands Group. Yet despite its global status, Reebok’s roots remain deeply grounded in craftsmanship, innovation, and a rebellious spirit that refuses to settle.

From creating athletic shoes that changed the trajectory of sport, to launching industry-defining technologies and partnering with cultural pioneers. Reebok has always been at the forefront of movement,  in every sense of the word.

Whether on the track, in the gym, on the streets or the runway, Reebok has become more than just a sportswear label. It’s a symbol of bold self-expression and limitless potential. Represented by icons in sports, fitness, fashion, lifestyle, and music, Reebok continues to push forward. With authenticity, irreverence, and a vision for the future.

Because at Reebok, we believe movement isn’t just physical. It’s personal. And it’s how you bring your true self to life.